The Study of Consumer Perception on Corporate Social Responsibility towards Consumers Attitude and Purchase Behavior
نویسندگان
چکیده
منابع مشابه
Consumer Social Responsibility – The True Corporate Social Responsibility
Corporate Social Responsibility (CSR) has attracted global attention in an increasingly integrated world economy. Proponents of CSR believe that the corporation is obligated to promote social progress due to its dependence on society. CSR opponents argue that these demands are unwarranted and that the corporation’s sole obligation is to maximize shareholder wealth within legal and social norms....
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More firms today are beginning to realise the importance of corporate social responsibility (CSR), and its impact on societal well being, apart from the overall governance of the supply chain processes of every organisation. Ratings are being developed to measure performances of most firms with regard to their CSR efforts besides their financial performance. This rating would then be used to me...
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ژورنال
عنوان ژورنال: Asian Economic and Financial Review
سال: 2015
ISSN: 2305-2147,2222-6737
DOI: 10.18488/journal.aefr/2015.5.5/102.5.831.845